Essential Phones: OSOM Shutdown Signals Another Setback for the Brand
Quick Read
Essential Phones: OSOM Shutdown Signals Another Setback for the Brand
The tech world was abuzz with excitement when Essential Products, led by Android co-founder Andy Rubin, announced the launch of their first smartphone in 2017. The Essential Phone, with its edge-to-edge display and unique modular design, was hailed as a game changer. However, the journey for Essential has been anything but smooth. After facing several setbacks and disappointing sales, OSOM, a company formed by Essential to manufacture and sell accessories for the Essential Phone, has announced its shutdown.
Disappointing Sales
The Essential Phone, despite its innovative features, failed to capture the market’s attention. The high price point and limited carrier support were major deterrents. Sales were further affected by the release of other flagship phones, like the iPhone X and the Samsung Galaxy S8, which overshadowed the Essential Phone.
Modular Design Challenges
One of Essential’s unique selling points was its modular design, which allowed users to easily switch out parts of the phone. However, this feature came with its own set of challenges. The lack of a standardized modular system made it difficult for third-party manufacturers to produce accessories. Additionally, Essential’s decision to not include a headphone jack or expandable storage further limited the appeal of the phone.
OSOM Shutdown
The latest blow to Essential came with the announcement of OSOM’s shutdown. This news indicates that Essential’s struggle to gain a foothold in the market is far from over. With no new products on the horizon and their previous attempts failing to make a significant impact, Essential’s future remains uncertain.
Impact on Rubin’s Reputation
The failure of Essential Products, especially given Rubin’s prominent role in the tech industry, has raised questions about his ability to lead a successful consumer electronics company. This latest setback may further damage his reputation and call into question his vision for the future of Essential.
I. Introduction
Brief background of Essential Phones as a tech company
Essential Products, Inc., commonly known as Essential Phone, is an American technology company
Overview of the recent news regarding OSOM shutting down
Unfortunately, Essential Phone’s journey has been far from smooth. In recent news, the company’s sister project, OSOM (Open Source Operating System for Mobile), announced its shutdown due to unspecified financial reasons.
Understanding OSOM and its Relationship with Essential Phones
OSOM, or Open Source Essentials Movement, is a custom ROM specifically designed for the Essential Phones. This open-source software community was created by Essential Products with the goal of enabling users to customize and personalize their phones beyond the capabilities of the stock Android OS.
Description of OSOM as a custom ROM for Essential Phones
OSOM functions as an alternative operating system, allowing users to install it on their Essential Phones instead of the standard Android OS. It provides a unique user experience, offering more freedom and control over various aspects of the device. The open-source nature of OSOM means that users have access to its source code, enabling them to modify and improve the software according to their preferences.
Importance of OSOM for Essential Phone users
Regular updates and new features:
One of the key benefits of using OSOM is that it provides users with regular updates, ensuring their phones remain secure and up-to-date. In addition to maintaining the latest software, the open-source community contributes new features that are not available on the stock Android OS.
Sense of community among like-minded users:
OSOM fosters a strong sense of community among Essential Phone users who share an interest in customizing their devices. Members can exchange ideas, provide support, and collaborate on various projects related to the OSOM platform.
Impact on Essential Phone sales due to OSOM’s popularity
OSOM’s popularity has had a significant impact on Essential Phone sales. The ability to customize the device and receive regular updates, which may not always be provided by other manufacturers or carriers, attracts consumers who value control and personalization in their technology. The active OSOM community further emphasizes the unique selling proposition of the Essential Phone, making it an attractive choice for those looking for a device with a strong user base and continuous support.
I Reasons for OSOM Shutdown Announcement and Implications
Explanation of the announcement from the OSOM team
The OSOM team, the group behind the development and maintenance of the custom ROM for the Essential Phone, announced that they would be shutting down the project due to financial reasons and a lack of resources and manpower. This decision came as a surprise to many Essential Phone users, who had grown accustomed to the unique features and customization options that OSOM provided.
Potential consequences for Essential Phone users
The shutdown of OSOM has several implications for Essential Phone users:
Loss of customization options
With OSOM no longer in development, users will lose access to the customization options that made their devices unique. This could lead to a sense of disappointment and frustration among users who have grown attached to the features that OSOM provided.
Increased vulnerabilities to security threats
As the OSOM ROM is no longer being updated, users may become more vulnerable to security threats. Without regular updates and patches, users will be running older software that could contain known vulnerabilities, making their devices an easier target for hackers.
Possible effects on the Essential Phone brand and reputation
The shutdown of OSOM could have a negative impact on the Essential Phone brand and reputation. The perception of instability and uncertainty surrounding the device may deter potential buyers, leading to a potential decrease in sales. This could further exacerbate the financial struggles that led to OSOM’s shutdown in the first place, creating a vicious cycle that could be difficult to break.
IV. Alternatives for Essential Phone Users post-OSOM Shutdown:
After the unfortunate
shutdown
of OSOM, Essential Phone users might be feeling lost and uncertain about their next move. Fret not! There are several
alternatives
to consider that can help you continue enjoying a customizable Android experience.
Exploring other custom ROMs or communities
One option is to explore other custom ROMs and communities like
LineageOS
or
ResurrectionRemix
. These ROMs provide a similar level of customizability and offer ongoing support from large, active communities. By joining these communities, you’ll have access to helpful tips, troubleshooting guides, and the latest features. Additionally, both LineageOS and ResurrectionRemix support a wide range of devices, so you might find an alternative ROM for your Essential Phone that meets your needs.
Switching to other Android smartphones with a strong development community
Another alternative is to consider switching to other Android smartphones with a robust development community. For instance, the
Google Pixel
and
OnePlus
series are popular choices for power users due to their strong development support. By opting for one of these devices, you’ll gain access to the latest Android updates, as well as a wealth of customization options.
Considering alternative operating systems or switching to iOS entirely
Lastly, you might want to consider alternative operating systems like LineageOS for Android or even switching to iOS entirely. While these options may not provide the same level of customizability as a custom ROM, they offer their unique benefits. For instance, LineageOS is known for its stability and extensive device support, making it an excellent choice for those who prioritize reliability over flexibility. On the other hand, iOS offers a more streamlined user experience and is renowned for its security and seamless integration with Apple devices. Ultimately, the decision comes down to your personal preferences and requirements.
Essential Products’ Response and Future Plans
Statement from the Essential team regarding OSOM shutdown
The Essential team recently announced that they would be discontinuing their partnership with OSOM, the custom ROM community responsible for supporting the Essential Phone. In a blog post, the team expressed their disappointment in the situation and emphasized their commitment to providing ongoing support for existing Essential Phone users. They reassured customers that they would continue to release security updates, bug fixes, and new features as needed.
Support for existing Essential Phone users
The blog post stated that “our priority remains ensuring a great user experience and maintaining the security of our devices.” Essential has confirmed that they will continue to provide updates for at least another year, which should give current Essential Phone owners some peace of mind.
Potential partnerships or collaborations with other custom ROM communities
In light of the OSOM shutdown, Essential is reportedly exploring potential partnerships or collaborations with other custom ROM communities to ensure ongoing support for their devices. This could help the company maintain a loyal customer base and demonstrate their commitment to transparency and collaboration.
Analysis of the company’s current financial situation and future plans
Essential Products has faced financial challenges in recent months, which have likely contributed to the decision to end their partnership with OSOM. According to reports, the company sold only around 100,000 units of the Essential Phone since its launch in May 2017. These sales figures are disappointing, especially given the high price point of the device.
Sales figures for Essential Phone
It’s important to note that these sales figures do not include the PH-2, which was a limited edition version of the Essential Phone released in collaboration with Andy Rubin’s Essential Lab. However, even if we add those sales to the total, it’s clear that Essential has not been able to gain significant traction in the smartphone market.
Upcoming projects or product launches that could impact the brand’s reputation
Despite these challenges, Essential has not given up on new projects. They are reportedly working on an Essential Phone 2 and a smart home device called Essential Home. The success of these products could help the company regain consumer trust and boost sales, but it’s too early to tell if they will be successful.
Evaluation of Essential Products’ ability to regain consumer trust and loyalty
Regaining consumer trust and loyalty will be a challenging task for Essential, but the company is taking steps in the right direction. By continuing to provide updates and support for their existing devices, Essential is demonstrating a commitment to their customers. Additionally, by exploring partnerships with other custom ROM communities, they are showing that they value collaboration and transparency.
Transparency in communication and decision-making processes
Transparency is crucial for Essential if they hope to regain consumer trust. The company has taken steps in this direction by being open about their financial situation and their plans moving forward. However, they will need to continue to communicate openly with their customers and be transparent about their decision-making processes to truly regain trust.
Commitment to providing regular updates and improvements for their devices
Providing regular updates and improvements is another way that Essential can demonstrate its commitment to its customers. By continuing to release security patches, bug fixes, and new features for their devices, the company is showing that they value the user experience and are dedicated to making their products better over time.
VI. Conclusion
Recap of the Significance of OSOM’s Shutdown for Essential Phone Users
The shutdown of OSOM, the open-source operating system designed specifically for the link, has left a significant impact on its users. Loss of customization options and community support are two major concerns for those who have come to rely on OSOM. With the OS no longer being developed, users will be unable to enjoy new features or improvements, and may find it difficult to seek help when needed from a dwindling community. Moreover, increased security concerns are a valid worry as vulnerabilities may not be patched, and potential decrease in sales could lead to further decline in the development ecosystem.
Suggestions for Essential Phone Users in Light of the News
For those affected by OSOM’s shutdown, there are a few suggestions to consider. Firstly, users can explore alternatives for customization and community support. There are other open-source operating systems or ROMs that offer similar features, such as LineageOS. Additionally, users can seek out forums and communities dedicated to Essential Phones where they can connect with like-minded individuals and learn from their experiences.
Final Thoughts on Essential Products’ Ability to Recover from this Setback and Regain Consumer Trust
The future of Essential Products is uncertain, but the company has shown resilience in the past. While the shutdown of OSOM is a significant setback, it is not insurmountable. Essential Products can work towards regaining consumer trust by switching to more stable devices with a strong development ecosystem. This may involve partnering with established players in the tech industry, such as Google or Samsung. By focusing on delivering high-quality devices and providing excellent customer support, Essential Products can rebuild its reputation and potentially attract new users. However, the road to recovery may be long and arduous, and only time will tell if Essential Products is up for the challenge.
